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Tuesday, 1 May 2012

The most expensive diva


Who is the most expensive diva?

With the latest endorsement deal, Kareena has definitely become the most-sought after face for advertisers. Who are the others?

Kareena Kapoor has signed an endorsement deal with a lemonade brand apparently for a whopping amount of Rs. 5 crore. Bebo is currently endorsing as good as 16 brands including the latest one. Reports say that Kareena's endorsement fee (per day) 
is Rs 1-1.25cr. Some of the brands that Bebo endorses is Coca Cola, Sony VAIO, Head and Shoulders and Boro Plus.

Katrina Kaif allegedly gets Rs.4-4.5 crore for a deal. According to sources Kat's endorsement 
fee (per day) is Rs 1-1.25cr.

Aishwarya Rai Bachchan is the brand ambassador of the coveted cosmetic brand L'Oreal and makes about Rs 4cr from brand endorsements. She has reportedly signed an endorsement deal with an Indian jewelery brand for a staggering amount of 
Rs 10 crore.

Priyanka Chopra is the face of brands like Sunsilk, Nokia, Tag Heuer, Ponds, Asmi Jewelry and her endorsement fee 
(per day) is Rs 0.65-0.75cr.

Deepika Padukone's endorsement fee 
(per day)is Rs 0.5-0.75 cr and she has a deal with Fiama Di Willis, Neutrogena and Nescafe among others.

While we do not know her exact endorsement fee, some of Sonam Kapoor's past deals have earned her as much as 
Rs 3 cr.

Anushka Sharma's endorsement fee (per day) is Rs 0.25-0.4 cr, she is associated with brands like Reliance, Parachute Hair Oil, Nivea.

Genelia D’ Souza at one time was endorsing more brands than any of her other female colleagues. Reports suggest that she makes Rs 1.25 cr from endorsement deals

Vidya Balan has managed to hike her acting fee after back-to-back hits but her endorsement fee (per day) is Rs 0.25-0.5cr. 

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